The Branded Intimate Company
The Body Cover Group is a family-owned company founded as Elbrina Foundations BV in 1981 in The Netherlands by Gerrit van Helden Sr.
"Nothing is as personal as lingerie, no woman or body is the same"
With this thought in mind he took over the existing Elbrina brand name and changed course for something new.
Today The Body Cover Group owns several lingerie brands; After Eden, After Eden D-Cup & Up, Boobs & Bloomers, Elbrina and the newest brand MyBasic.